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Halfway There by Brian Sullivan

For those of us who have made selling our career, the world of quotas forces us to break time into logical sections which feed percentages that drive performance and, of course, commissions. Chasing our annual quota means also viewing life in terms of months, quarters and half years. And that magical midpoint of the year, […]

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Building Trust That Turns Visitors Into Customers by Sales POP!

Boosting website sales — without earning your target audience’s trust first — is practically impossible. Not because your web visitors don’t see the value in what you offer. Instead, the factor stopping them from clicking that ‘Buy’ button boils down to uncertainty. According to consumer behavior research, most shoppers experience uncertainty when faced with new […]

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Stress, Sales & Longevity by Claudia Kimla Stern

Why Sustainable Performance Starts With the Human Being In sales, pressure has always existed. Quotas. Targets.  Deadlines. Competition. Deals lost at the last second. Months of work disappearing in a single call. And now another layer has entered the equation: AI. Many sales professionals today feel an increasing pressure to prove their value in a […]

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Prospects – What Really Matters by Brian Sullivan

Prospecting is the lifeblood of selling. And AI, our Wizard of Oz, provides its definition – “The process of identifying and contacting potential customers to generate new business”. True, of course, but the reality is that those we strive to identify and contact cover a more diverse background than “potential customers” only. Our actual targets […]